Exploring the Many Worlds of Transmedia

Posts by clara19

Lost in Austen

Lost in Austen

By on Nov 24, 2013 in Featured |

“It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife” Who can recognise this quote? Everyone. That is because you might have read Pride and Prejudice by Jane Austen at least once, or at least you might have read the first paragraph which begins exactly with the quotation here above. If you didn’t read that book, you might have seen one of the many movies based on the novel, such as Pride and Prejudice with Keira Knightely. And if you have not watched any movie, you might know Bridget Jones’s Diary which is a modern version of Pride and Prejudice, both in book and movie. At this point I think you may have understood my intention: I’d like to present you Austen’s world as a transmedia product. The interesting fact is that Jane Austen didn’t have any clue of what transmedia was, but she managed to create stories that are perfect to split through different media and to be kind of interactive, but we will focus on these aspect after some concrete examples. A couple of weeks ago I watched the mini series Lost in Austen. The protagonist is a girl in her twenties called Amanda Price. She is literally in love with Pride and Prejudice: the characters, the location, everything. She has read that book so many times that she feels like knowing the story as she has lived it. Jane Austen’s book is a safe place where she can hide. One night her boyfriend interrupts her reading and proposes to her with a can opener as a ring. She hides in her bathroom, and finds Elizabeth Bennet in her shower. It seems to be a portal between their two houses – and worlds – and the two girls exchange their lives. The story goes on with a lot of misunderstandings and accidents as you can imagine, but I don’t want to tell you the ending. Lost in Austen is composed of four episodes and was shown in 2008. In 2009 there was the announcement that there would be a movie too, but one of the producers died and there is no news about the...

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Transmedia Journalism

Transmedia Journalism

By on Oct 6, 2013 in Featured |

Reading traditional newspapers seems to be really old fashioned. Since news could reach us on our mobile phone many things have changed. News has followed a pattern from paper to tablet, from words to images and video, from simply reading the news to be part of their creation. The old traditional paper media is not enough anymore, we need many platforms to feel informed. What is really new in what I’d like to define as Transmedia Journalism? According to the Nieman Lab, the “Drudge Report” was the first online journal to have real success. It was 1998 and Matt Drudge, its founder,had the courage to publish an article about what would have become the Monica Lewinsky scandal. The “Newsweek” waited too much and lost its opportunity. Online beat paper for the first time: Speed is one of our key words. What about “The Huffington Post”? HuffPost was born in 2005 thanks to Arianna Huffington, Kenneth Lerer and Jonah Peretti. it is described as “one part social network, one part news content site” by the CEO Eric Hippeau. Networking and Interactivity are the basis of this online news aggregator as confirm Micheal Shapiro in his interesting article about the HuffPost. So far we have some elements that seem to distinguish transmedia journalism: Speed, Networking and Interactivity. There are so many news coming from different media: newspapers, television, and the Internet. We can’t follow everything, there is an information overload so how could we find and select what is really interesting for us? Jonathan Stray in his article “Who should see what when? Three principles for personalized news” explains that every person has unique interests, is uniquely affected by larger events and has a unique capacity to act. So we should read a news story if it interests us, if we are affected by it, and if we are able to do something for it. Customized or Personalized Journalism has been created to help people find what they want through the enormous amount of information they have. But what is Customized Journalism? According to Matt Schlicht it is “a service that passively delivers and recommends prioritized content to the user based on their ever changing interest and social graph.” It seems...

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