Exploring the Many Worlds of Transmedia

Posts Tagged "transmedia"

Kpop: Transmedia Marketing Like You’ve Never Seen Before.

Kpop: Transmedia Marketing Like You’ve Never Seen Before.

By on Dec 7, 2013 in Featured |

  South Korea is the pinnacle achievement of multi-media internet communications in the modern world. Nearly all communication in South Korea is almost entirely dependent on the digital world and as broadband has developed, newer forms of communications are beginning to dominate. Even as a country with a comparatively small population, South Korea boasts the second largest number of bloggers in the world. That number is surpassed only by the United States (Choi). Mobile phone usage to access blogging platforms, social networking sites, and multi-media sharing sites in South Korea surpasses nearly every other country on earth. According to a global study by the Financial Times nearly three-quarters of the total South Korean population is heavily reliant on mobile phones and multi-media communication as a part of daily life, surpassing Western Europe, the United States, and even Japan (Katz). That number has only continued to grow dramatically in recent years and covers both Korea’s cities and its rural countryside. The current reality of the situation is that South Korea is a fully wired world, the State’s citizenry is continually bombarded with digital media. This flood of media extends through pictures, music, blog posts of rants and manifestos, videos and video games, and it bleeds into the real world in the form of trends in everything from fashion to political opinions. The wired world phenomenon has created a new structure of interpersonal relationships that blurs the line between the virtual and the physical (Choi). Such an overwhelming mix of cyberspace and the world’s physical reality has become the norm and it means that typical advertising schemes are proving to be much less effective than they were when a singular ad at the bus-stop was the only thing people waiting for the bus had to look at.   For many of South Korea’s industries, this has posed a serious problem. Adapting to the sudden demand of the market that a productbe everywhere at once, all over the internet, has been difficult for the slower-moving companies, especially the ones like grocery stores that had never before needed to advertise. Now, nearly every industry is clinging to the one industry tht boomed under the new pressure: Kpop.     The Kpop Industry evolved right alongside...

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Go Nagai’s Contributions to Transmedia

Go Nagai’s Contributions to Transmedia

By on Dec 7, 2013 in Featured |

If you live in the United States, it is unlikely that the name ‘Go Nagai’ will ring any bells. Nonetheless, many people throughout the world, from Spain, Latin America, France, and most notably, Japan, grew up with his characters. Uncle Go, as his fans call him, is responsible for many of the genres and tropes we see in anime and manga today. He is credited with popularizing the mecha genre with his 1972, super robot series, “Mazinger Z”; the protagonist of his manga “Cutey Honey” was the first heroine in a Shōnen (manga marketed to a young, male audience) series and one of the first magical girls; And, his manga, “Abashiri Ikka,” and “Gakuen Taikutsu Otoko,” pushed the boundaries of censorship for their time, resulting in greater creative freedom for manga artists. However, Go Nagai’s work is also notable in how it applies to transmedia. While many of his manga, like Gakuen Taikutsu Otoko, remained on print, many more enjoyed success through anime adaptations. Nevertheless, these anime adaptions almost always differed from their manga counterparts. One notable series that saw this change was Mao Dante. Published in Kodansha’s “Bokura Magazine” in 1971, Mao Dante was a unique manga for its time. Drawing inspiration from Christianity, Mao Dante told the story of the demons’ battle against the malicious, Christian god. The demons in the manga were the people of Sodom, who had been transformed into hideous creatures through God’s wrath. God, in the manga, is an invading mass of energy who wishes to use the people of Sodom and Gomorrah as vessels to materialize himself. When those people fight back, however, he creates a new lineage of mankind by altering the evolution of apes and using them as his vessels. The survivors of Gomorrah (God destroyed Gomorrah in a way that did not transform its people into demons) became the Satanists, while the demons became dormant, waiting for a moment when the newly evolved humans would forget about God, so they could kill the invader and his vessels once and for all. After the manga was canceled, due to “Bokura Magazine” closing its doors, Go Nagai was approached by Toei Animation to do an anime adaptation of the series. However,...

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The World’s First Alternate Reality Game

The World’s First Alternate Reality Game

By on Dec 7, 2013 in Featured |

Transmedia storytelling has recently been gaining popularity with the development of the “online world” as well as our cultural shift towards digital entertainment. For the most part, storytellers and novelist everywhere have done a phenomenal job with creating lifelike and relatable adventures for us to enjoy from afar, taking solace in the knowledge that our only job is to continue reading. But, what would happen if that was not our only job? What happens if your failure to act in some way lead to the death of your favorite character? Imagine. A story that changes based on choices with limitless outcomes that your must pick in order for it to progress. Take that a step further. Throw in several thousand other readers whose decisions carry equal weight alongside your own. You are faced with problems that you cannot solve without their help. Even you choose not to act, that still impacts the narrative, even without your knowledge. It becomes difficult to differentiate between reality and fantasy doesn’t it? Stories like this are currently in existence and have been for a number of years under the title of an Alternate Reality Game or ARG for short. An ARG is a form of digital or transmedia storytelling that is largely interactive with the readers or “players.” ARGs tend to be somewhat consuming, blurring the lines between both reality and fantasy by attempting to convince players that “This is not a game,” a term coined and abbreviated “TINAG.” Many people tend to think that the TINAG is something that is something that is morally questionable, as it purposely misleads the players, yet at the same time something that is necessary for gameplay, as most books or video games do not “break the fourth wall” so to speak.   As all of this is such a complex concept, it is completely understandable to wonder, “Who exactly came up with this massively complex and deep story structure?” In order to answer that question, one must look back a full twelve years to the work of such names as The Cloudmakers, The Puppeteers, and Haley Joel Osment.   The year is 2001 and A.I. Artificial Intelligence is the year’s most anticipated Sci-fi film. Steven Spielburg fans watched in eager expectation while the...

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Con-Topia: A Convention For All Your Favorite Shows

Con-Topia: A Convention For All Your Favorite Shows

By on Dec 7, 2013 in Featured |

Almost everyone knows what Comic-Con is. Most people have never gone to Comic-Con, but it’s importance in launching new shows and movies by having panels full of actors and sneak peaks at new footage have given it a reputation. Comic-Con San Diego is an annual event dating back to 1970. The three focuses of the convention are comic books, films, and science fiction/fantasy literature. The con was set up to give these medias more attention, and with over 130,000 attendees in the last few years, the strategy is clearly paying off. It has been so successful in fact, that in recent years cons have been springing up all over the place, bringing fans closer to then ever to their favorite characters, actors, movies, and t.v. shows.   It began with the expansion of the San Diego Comic Convention’s Cons to include APE, WonderCon, ProCon, and Con/Fusion. These days though, cons have become show or movie specific. Recent and upcoming cons include EyeCon, (The Vampire Diaries and The Originals) BloodyNightCon, (The Vampire Diaries) Asylum 12, (Supernatural) Wolfs Bane 2, (Teen Wolf) Ravens, (Pretty Little Liars and One Tree Hill) The Final Journey, (Stargate) Days Of The Wolf (Teen Wolf) and the Official Star Trek Convention. These are just a few.   Not only are these cons creating a new revenue stream for these shows and franchises, they are also altering the way fans interact with the texts that are these shows and movies. Often at these cons actors, writers, and directors give hints to the fans about what coming up in the new season. They will talk about deleted scenes, artistic intentions and background information the the audience is not privy to just by watching the show. T.V. shows and movies are are texts with multiple authors. There are the producers who pay for them and want them to look a certain way, directors who shoot them according to their particular vision, actors who play parts based on the backgrounds and personalities they create alongside the writers, who come up with the specific story lines for every shot. With the emergence of these cons fans are able to get a behind the scenes look at the process like they never...

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A Deeper Look into The Niantic Project

By on Dec 7, 2013 in Featured |

While digging deeper into the nianticproject as a whole, I found some interesting tips and somewhat secret information.  Through studying and being assigned this project for our group project during class opened my eyes to a whole new world of Seeing how at first I didn’t know much about the project and what it’s intentions and purposes were, but through the use of other sources of media I began to see this new world of Niantic followers and what they are trying to engage their followers in. For those of you that may not even know what The nianticproject is, I will give you a break down of what you need to know: The Niantic Project was created and started by P. A. Chapeau starting in November 2012 going through October 2013. Niantic Investigations consist of  The Niantic Project who is trying to find a way to harness and control a substance called Exotic Matter, also known as XM. Exotic Matter  is a substance that allows for the travel between different dimensions. It is also a means of extreme artistic creativity, meaning people fake these time travels through different dimensions throughout the project, leading to various mysteries. There are these things called Portals, and Portals are made from concentrations of Exotic Matter. They are  normally localized around  large cities and monuments and there were four major portals throughout this project. Portals are the locations where you can travel between dimensions. There is a main character whom they call Misty Hannah and she was a magician who became a threat to the Niantic Project.  She posed as a threat to the project due to an information leak that was shared between Misty and Klue. Klue was a woman who was involved in this mysterious investigation and she visually documented her travels through the portals. She would post videos  and she would keep her followers and the Niantic community updated where she was, where she had gone and what she had experienced through her videos.  She experienced odd force field type of action and claimed to have felt certain presences of beings at or close to the portals. “2/26/13- Everything starts as an idea A video from Klue in Scotland, as...

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