Exploring the Many Worlds of Transmedia

Posts Tagged "twitter"

President Bartlet and Kevin McCallister Tweet for Transmedia

President Bartlet and Kevin McCallister Tweet for Transmedia

By on Dec 5, 2013 in Featured |

Much of transmedia campaigns rely on the willingness of the audience to participate, which is generally influenced by the level of immersion in the campaign.  In alternate reality games (ARGs), the level of immersion is high because if there are no interested players, the game will not be very successful.  In transmedia campaigns like The Lizzie Bennet Diaries, although audience participation is not necessary for the story, viewers are encouraged to ask the characters questions and interact with them through various social media means in order to add a level of realness and to more fully immerse the viewers.  For many, interactivity does not end with the end of an ARG or the end of an Internet show.  There can be groups of fans who decide that whatever text they were engaged in has more to offer.  This is where Twitter shines.  From December 10-15, 2010, the Geek Squad did a live-tweet session of the movie Home Alone.  The television show, The West Wing, ended in 2006.  There are over 30 Twitter accounts for different characters from the show that tweet and interact with each other.  Although the West Wing accounts are a better example of a completely immersive transmedia, the Home Alone accounts have their own strength and are still an excellent example of how levels of immersion can vary in transmedia, and thus influence the success of the campaign. The television show, The West Wing, followed President Josiah (Jed) Bartlet and his staff through his years in the White House.  Although there are over 30 Twitter accounts for various characters from various periods on the show, the most prolific Tweeters are Josh Lyman, the Deputy Chief of Staff (@joshualyman); his wife and former secretary, Donna Moss (@donatella_moss); and President Bartlet (@pres_bartlet).  These accounts are run by anonymous people.  This is one of the main strengths of The West Wing accounts: they maintain the reality of the characters.  The writers of these accounts do not publicize their own names or identities.  In an interview with the magazine Entertainment Weekly, “Josh Lyman,” discussed his inspiration for creating the account and commitment to the character of Josh.  The account writer told Entertainment Weekly, “I am strict about breaking character and...

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Lost in Austen

Lost in Austen

By on Nov 24, 2013 in Featured |

“It is a truth universally acknowledged, that a single man in possession of a good fortune must be in want of a wife” Who can recognise this quote? Everyone. That is because you might have read Pride and Prejudice by Jane Austen at least once, or at least you might have read the first paragraph which begins exactly with the quotation here above. If you didn’t read that book, you might have seen one of the many movies based on the novel, such as Pride and Prejudice with Keira Knightely. And if you have not watched any movie, you might know Bridget Jones’s Diary which is a modern version of Pride and Prejudice, both in book and movie. At this point I think you may have understood my intention: I’d like to present you Austen’s world as a transmedia product. The interesting fact is that Jane Austen didn’t have any clue of what transmedia was, but she managed to create stories that are perfect to split through different media and to be kind of interactive, but we will focus on these aspect after some concrete examples. A couple of weeks ago I watched the mini series Lost in Austen. The protagonist is a girl in her twenties called Amanda Price. She is literally in love with Pride and Prejudice: the characters, the location, everything. She has read that book so many times that she feels like knowing the story as she has lived it. Jane Austen’s book is a safe place where she can hide. One night her boyfriend interrupts her reading and proposes to her with a can opener as a ring. She hides in her bathroom, and finds Elizabeth Bennet in her shower. It seems to be a portal between their two houses – and worlds – and the two girls exchange their lives. The story goes on with a lot of misunderstandings and accidents as you can imagine, but I don’t want to tell you the ending. Lost in Austen is composed of four episodes and was shown in 2008. In 2009 there was the announcement that there would be a movie too, but one of the producers died and there is no news about the...

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